A Moment in History. December 10th 2011 & The Nobel Peace Prize.
This years joint winners of the Nobel Peace Prize gave three powerful lectures yesterday in the impressive setting of Oslo City Hall. It was a moment in history and I was fortunate enough to be there and witness it in person.
This year’s award was won jointly by Ellen Johnson Sirleaf, the president of Liberia, Leymah Gbowee, the Liberian peace activist, and Yemeni pro-democracy campaigner Tawakkol Karman.
They were recognised for their “non-violent struggle” for women’s safety and for women’s rights to participate in peace-building work. I felt however that there was a fourth woman present on the stage. A woman who represents all woman on earth who have suffered through domestic and international conflicts. That for me was the significance of the prize this year being given to these three courageous woman.
I was there because UP THERE, EVERYWHERE has been working with the Nobel Peace Prize Concert since March this year. We have developed a new graphic identity for the concert as well as a website with social media interface for this globally televised event. The Nobel Peace Prize Concert is one of the world’s great events and the opportunity to work on such a prestigious project and play a small part is without doubt a highlight for us at UP*.
I’ve spent the last six months going over to Oslo at regular intervals and heading UP our international team, which has been based in Scandinavia and the US, who have worked on the new identity. The new logotype in black and red features the Gold Norwegian Nobel Peace medal. We had to work hard to maintain the heritage of Nobel, whilst creating an identity that’s appropriate for such a contemporary musical concert and celebration.
The new website (www.nobelpeaceprizeconcert.org) reflects the new re-designed brand image of the Nobel Peace Prize Concert and presents an updated, modern public face for this annual contemporary music concert. The new site incorporates interactive features such as videos and social media sharing options, with Facebook and You Tube, that were not part of the previous site as well as working on the SEO.