Robert England, PhD | Uppsala

Head of UP FOR LIFE | Uppsala, Sweden
Robert England is a founding member of UP THERE, EVERYWHERE and leads UP FOR LIFE, the life science, medical device and healthcare area. He is focused on building a worldwide community of experts in science branding and marketing. He is actively involved in key client projects for a number of UP clients and non-profit organizations around the world. Following a PhD in Applied Biology in the U.K., Robert relocated to Sweden for postdoctoral research and moved into biotech business. He worked in sales and marketing in European and US VC-funded startups launching life science technologies, among them confocal imaging, organic synthesis and Next Generation Sequencing chemistry. He has created highly successful go-to-market strategies for GE Healthcare, Microsoft, International Diabetes Federation, Dako (Agilent Technologies), Affymetrix (Thermo Fisher Scientific), US Pharmacopeia, Solvias and Tecan, among others. If you want to get his attention, just start talking about Bowie.
Categories
20 May 2020

Science communication is in trouble

The general public has an awful relation to science and its findings. ...

27 Sep 2018

Who can you trust these days?

Mega-trends in digital marketing: values and trust Most of today’s mar...

26 Feb 2018

What's the essential DNA of life science marketing today?

In order to truly communicate with life scientists, marketers need to ...

29 Sep 2017
Inbound Marketing | 4 min read

Finding freedom and the future at INBOUND 2017

The Inbound conference in Boston Sept 25-28 was a huge and colourful e...

20 Apr 2017

Seven things scientists won't tell you about how they choose products, goods and services

You may have noticed that scientists and engineers consider themselves...

27 Apr 2016

How I discovered the benefits of content and inbound marketing for life science and tech start-ups

Let me tell you a story which I hope, if you work at a tech start-up, ...

27 Feb 2015
Communications | 4 min read

Pitch Perfect -Should You Respond to an RFP?

Whenever an RFP (request for proposal) drops into my mailbox, I get a ...

24 Sep 2014

The CTO, The Sailor and The Guitar Maker : Real-World Stories of Inbound Marketing Success

At the INBOUND 2014 conference in Boston, I had the briefest of sponta...

15 Sep 2014

Three Strategies that Make Inbound Marketing Attractive for Life Sciences

As I opened my inbox this morning, Simon Sinek’s regular message was p...

03 Sep 2013

The world’s first Digital Health conference a major success

More than 400 delegates 80 speakers from the US, UK, Switzerland, Norw...

02 Sep 2013

Recognition – Rocket Fuel for Young Scientists

Incentives for scientists, especially young scientists, are few and fa...

28 Aug 2012
Cloud | 2 min read

A new way of working. A new way of living.

I get up on a Saturday morning and everyone is still snoozing around t...

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