UP THERE, EVERYWHERE, is stronger than ever, achieving an impressive 37% revenue growth in 2024 and reaching a turnover of more than 11 MEURO. One of the underlying strengths are long customer relationships. In 2024, 73% of UP's revenue was generated from customers that had been with UP longer than two years. This stable customer base is evidence of our ability to build sustainable relationships and deliver great value.
“We have a strong trajectory, both from a retaining and winning new customer perspective but also financially. This success reflects our strategic focus on client service and account growth, positioning us for sustained long-term success.”
He continues, “Companies looking to scale globally face a dilemma: stay local with agencies that lack international reach or pay premium fees for traditional global networks. UP THERE, EVERYWHERE changes the game by delivering world-class branding, content, and digital marketing - without the unnecessary overheads.”
Lawrence Masle, CEO of UP THERE, EVERYWHERE.
Strategic Initiatives Driving Growth
The real turning point? In 2024, UP launched a focused initiative with our key Account Directors, securing long-term pillar accounts across multiple sectors and regions. This strategy has cemented our stability and expansion, ensuring we continue to scale without compromising on quality. With hubs in Stockholm, London, New York, Hamburg, and Shanghai to name a few, we combine local strategy with global execution - helping brands like Jenoptik, Diaceutics, Noah Medical, LinkedIn, Harrods and more, to grow without any boundaries to the type of services required at any given point in time.
“The traditional full-service agency is dead for a number of reasons. For one, it is cost prohibitive to try to employ all competencies needed to provide a full-service offering. Clients are smart and won’t pay for all the overhead that larger agencies bring, so there is a niche for agencies like UP that can provide fully integrated high-quality services, globally and at better value”.
Kate Adams, Head of UP UK and Global COO.
Growing Success, Growing Impact
Beyond business, we are committed to making a difference. Through our partnership with Evertreen, we are actively planting trees to fight climate change, restore ecosystems, and support communities worldwide. With our Swedish roots deeply connected to nature, this initiative is the perfect way to give back.
As UP continues to grow, one thing remains constant: our commitment to pushing boundaries, delivering results, and proving that the future of global marketing isn’t built in a vacuum - it’s everywhere.
About UP THERE, EVERYWHERE
Founded in Sweden in 2011, UP THERE, EVERYWHERE, was built on the belief that the traditional agency model is broken. As the world’s first true global cloud-based branding and marketing agency, UP has pioneered cloud collaboration since day one, connecting its +175 members worldwide to deliver strategic and creative services across all industry sectors.
In 2019, UP expanded its digital capabilities by acquiring UK-based agency DPC. With the acquisition of SWC Partnership in 2023, UP added expertise in technology, engineering, and consumer packaged goods.
While thriving in the cloud, UP values face-to-face collaboration, maintaining Creative Hubs in cities such as Stockholm, Gothenburg, London, Hamburg, New York, and Shanghai. Great ideas don’t need traditional offices—just the right people, working together, everywhere. Visit our homepage.
Media Contacts:
Lawrence Masle, CEO
e-mail: lawrence@upthereeverywhere.com
mobile: +31 6 10 93 44 55
Kate Adams
e-mail: kate@upthereeverywhere.com
mobile: +44 7445 971433