Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.
Contributors to this programme include Phillip Pullman, Author of the Dark Materials trilogy and Julian Stubbs, Founder & CEO of UP THERE, EVERYWHERE. Stubbs said:
"At UP we are passionate about language, words and writing and this programme really makes the point that it should be no different when it comes to business language."
http://www.bbc.co.uk/programmes/b010y316
