Jesper Ek, formerly sub regional Head Nordics at Roche Diabetes Care, has joined UP THERE, EVERYWHERE, the global cloud based brand and marketing agency. Ek has over 20 years of corporate pharmaceutical and Medtech experience leading teams in Roche, Biovitrum and Pharmacia Corp in Europe and North America. He brings a broad experience in pre launching and launching health care products such as Avastin, Tarceva and Accu-Chek. He was responsible for company communication as well as leading marketing and sales teams over the years with a strong proven track record in leadership and sales results.
Ek, who is Swedish, will be based with UP at their head office in Stockholm, Sweden.
Ek talked about his new role in UP: ‘Work is going to change dramatically in the future and joining UP will allow me to continue to grow and contribute with my experience and knowledge without the boundaries of a traditional company’, says Ek.He continued ‘The strength of an organisation centers around the quality and expertise of its people. UP, with its unique business system provides a platform that answers the ever growing demands of how employees, clients and their customers live and work in an ever more connected world. I am excited to be part of a truly global team and in changing the way the world works.’
Julian Stubbs CEO of UP said: ‘It’s really fantastic to have someone of Jesper’s experience and abilities joining us. He will contribute as a senior consultant working on some of our client projects but will increasingly support us with his management abilities as well. Within the next few weeks we will be launching a new platform to enable other organisations to work the same way as UP, completely through the cloud and utilising the UP business model, learnings and proprietary business administration software. Jesper will play a key role as COO in helping build this exciting new business.’