Wondering what UP is all about? Then watch the new film. Produced by UP members and partners: Julian Stubbs (script), Ewan Cameron (editing), Bengt Lilleqvist (sound), Matilda Hall (production assistant), Eric Dowell (smile), Adrian Burt (camera and genius) and John Andersson (camera and patience). Want to see what makes UP truly different from other advertising agencies- even international ones? Watch the film.