What's UP? | Marketing blog by UP THERE EVERYWHERE

On Apple & the Nobel Peace Prize

Written by Julian Stubbs | Stockholm | October 8, 2011

I’ve been down in Switzerland for the past two days at a client’s company meeting, in a small Swiss town in the pre-alps. I always enjoy coming to Switzerland. I gave a presentation yesterday on “The Value of Brands” and obviously Apple came up as an example. It struck me just what a debt so many people owe to Steve Jobs, how he really did change the lives of so many people- not least myself. Many of us grew up as he created products that changed the way we worked, lived and played. A remarkable man.

Nobel Peace Prize announced

And yesterday was an exciting day, as I had been waiting for the announcement regarding this year’s Nobel Peace Prize winner. In fact it turned out to be winners as three women were jointly awarded the prize this year.

For my own company, UP THERE, EVERYWHERE, it’s especially exciting as we can now show the work we have been doing for the Nobel Peace Prize Concert company.

The concert happens on the 11th December every year in Oslo and we have been asked to create a new identity for this world-wide televised event, including the design of a new website. The concert attracts stars such as Paul McCartney, Sting, Will Smith among many many others.

Here is the Nobel Peace Prize Concert logo:

The team we have had working on this is a typical UP* team – international, connected and talented. Some great work by the team, and I’ve really enjoyed the whole process. And the UP side is I actually get to go to the concert so that will be pretty cool in itself.

New website launches next week

We are planning to launch the new web site next week, on October 12. Keep a lookout for it!

Update: here's a link to the Nobel Peace Prize Concert website, designed and managed by UP.