Categories
21 Feb 2018
e-ployment | 3 min read

Why I quit a steady corporate job for e-ployment

There’s a difference between knowing the path and walking the path. Yo...

15 Feb 2018
Place Branding | 1 min read

Place branding book: Wish You Were Here

Place branding and destination marketing Wish You Were Here, The Brand...

12 Feb 2018
e-ployment Cloud | 4 min read

From startups to services: Three secrets to building a successful cloud-based business

It’s no secret that the cloud has significantly disrupted the way busi...

07 Feb 2018

Promoting your content on a shoe-string – tips for start-ups

In a previous blog post, we discussed ways small businesses and start-...

02 Feb 2018

What to look for in a writer – seven characteristics

For many start-ups, small businesses and even companies with internal ...

31 Jan 2018

Why B2B best practices don’t work when marketing to scientists

It’s tempting to look at best practices in B2B marketing and apply the...

29 Jan 2018

8 copywriting tips for effective SEO content for your website

Web content is scanned, not read. Follow these effective SEO content w...

26 Jan 2018

The Place Branding Podcast: Liverpool

The Place Branding Podcast, Wish You Were Here. This edition: Liverpoo...

15 Jan 2018

Six Crisis Communication Tips: Are You Ready for the Worst?

Terror attacks. Natural disasters. Product failures or contamination. ...

08 Dec 2017
Digital Branding Identity | 3 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

04 Dec 2017

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

10 Nov 2017

Why rational creativity is not an oxymoron

In the wondrous world of advertising, creativity and rationality are o...

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