Categories
Written by UP Blog Staff
on July 05, 2013

When it comes to social media, the thrust of any strategy is aligning your core message with your audience's needs. But there is a reason it's called "social" media. How does what people you know and "like" affect how a message influences you?

A key strategy for success in using Facebook and another social media sites for brands is to make use of the influence of "friends" and expand on an individual's social networks to enter their sphere of consideration. If your friend (or colleague) recommends something, "likes" it or "shares" it with you, you're more likely to pay attention than if the message comes from a random unknown brand.

So how does the psychology of influence work? This infographic from Pardot does a good job of summarizing it.

What do you think?

social media psychology of influence infographic

    Related Blogs

    15 Apr 2025
    Featured sweden | 4 min read

    Stockholm – The Capital of Scandinavia. Perception or reality?

    In 2004, at a time when Stockholm was facing economic uncertainty and ...

    09 Apr 2025
    Place Branding Featured | 5 min read

    Setting destinations apart: Place branding for districts and buildings

    Place branding is widely recognized as a useful tool for increasing th...

    21 Mar 2025

    10 things I have learned about place branding and marketing

    Looking to create a place branding strategy that sticks? Here are 10 l...

    Subscribe to our blog