Branding

23 Jun 2014

Logos in place branding: Gimmicks or Social Change-makers?

The place branding community is constantly arguing about the value of ...

05 Jun 2014
International News Branding | 2 min read

UP creates new endorser brand for the Dutch optic specialist market

IIt's not every day that you get the opportunity to create a new brand...

11 Feb 2014

Place Branding: The $50 Billion Dollar Gold Medal

I don’t watch much television. Firstly it’s mostly filled with rubbish...

26 Aug 2013
UP FOR GOOD Branding | 5 min read

What Marketers can learn from Scott Harrison and charity: water

Scott Harrison’s story of turning his life around from one of excess i...

19 Jun 2013
UP FOR GOOD Branding | 1 min read

Find your authentic core

The most important people already know.... Beyond the lofty promises a...

27 Aug 2012

A CRISP Approach to Place Marketing

At UP THERE, EVERYWHERE we work a lot with place marketing. Now, altho...

29 May 2011
Place Branding Branding | 3 min read

Why Manchester is rubbish and Barcelona own the beautiful game

Today Barcelona is one of Europe’s, if not the world’s, most successfu...

28 Feb 2011
Cloud Branding Marketing UP | 2 min read

Positioning. What do you stand for?

Without doubt one of the most important, and usually difficult, decisi...

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