Background
Congenica contacted us to help them address a lack of visibility of the company through search engine results and news coverage. Although the brand and the value propositions were well-established, relevant prospects were not finding Congenica through their web searches or news channels frequently enough for the organisation to meet its commercial aspirations.
Congenica needed support from a partner that understood the life sciences and diagnostic markets and could provide support across the full marketing mix.
The brief
Help Congenica to achieve its commercial goals faster.
Raise awareness of Congenica with stakeholders, developing engaging content, communicating compelling clinical evidence and attracting and converting customers through a mix of corporate comms, inbound and account-based marketing.
The solution
Following a benchmark audit of Congenica’s website and communications we refreshed their persona and built out customer journeys and multimedia content campaigns in HubSpot. We installed and integrated HubSpot, refreshed the website and developed an account-based marketing strategy to target key organisations in the US and Europe. We also developed more than 30 pieces of content including scientific blogs, clinical cases, whitepapers, case studies, press releases and thought leadership articles.
