The brief
With the large rebrand due in September 2020, Azets wanted a unifying, stable, beautiful and easy to manage website. The new website and rebrand needed to demonstrate excellent services for clients but also deliver a revitalised and cohesive business for all employees. Every eye in the business was on the launch date.
The technical requirements were complex. Replacing the existing websites affected by the rebrand would mean a large number of redirects, close to 100 offices to contact and over 400 employee profiles.
The requirements also included:
- A system with an open API, allowing integrations with 3rd party software
- Integrate with existing centralised CRM and marketing automation platforms
- Optimised SEO strategy to help generate more leads
- Help define a clear growth and scale strategy to future-proof the website
- Easy for the central team to maintain and update
The solution
This was by no means a small website design and build. With over 2500+ website redirects created and upwards of 600 pages, attention to detail was crucial.
UP for Digital took Azets through our tried and tested, 6-step development process. This includes testing, deploying and optimizing the website once it has been developed. Plus their rigorous QA testing to boot.
