A data-driven approach to branding and web development
We start all our projects with an audit. We’ll audit you, your competitors, and take a deep dive into who and what you’re up against. From here, we can identify your existing strengths, gather inspiration, and plan improvements.
Excelra opted for an enhanced audit, including market research with the UP Labs team. Focus groups were hosted using a mix of Excelra’s own supplied participants, and general market recruitment respondents. This process explored:
- Brand awareness
- Brand positioning
- Perception of current values
- Brand service attributes
- Customer expectations
This extra level of insight was able to help provide a data-driven approach to the next steps. It also helped identify areas to improve if Excelra were to achieve their aspirations of becoming a leading name in their industry. Informing their brand story, messaging, positioning, value proposition, USPs and brand premise.
During all audits, we host persona and customer journey workshops. This helps unify and align the understanding of who our clients want to talk to, with who they are actually talking to. From here, we’re able to create a strategy to meet both these needs and set attainable goals.
This data helped inform the initial stages of Excelra’s digital transformation. It also provided a source of inspiration to create wireframes, sitemap and style tile.
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