The brief
Having built their original eCommerce site back in 2012, and due to phenomenal sales, The Eyelash Emporium came back to UP for DIGITAL, looking to update their online store with a multitude of new features and fresh updated branding. They needed a shop integration that would allow them to manage their:
- Orders
- Stock levels
- Global shipping
- Professional course bookings
All while staying on brand, and easy for their team to use.
The solution
Enter Shopify, the most flexible eCommerce platform. Ideal for entry level and up, Shopify is the go-to solution for simple commerce sites.
We also enabled some custom features:
- Email marketing plugins
- Discount codes for subscribers
- Chat bot plugin for customer services
- Customer login area
- Trade only customer processes
- Integrations for online events to help them continue training during the pandemic
Once the global store was established we then worked on a number of key local websites for their focus territories.
Australia, Portugal and Ireland were the first territories to get localised sites.
In 2022 we helped The Eyelash Emporium launch their Direct to Consumer (D2C) retail store. Whilst the main eCommerce store has always targeted the professional beautician community, there is now a retail version with a vast array of products for those wanting professional products at home.
