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Case Study: Honey Brothers

B2C Paid Meta campaign to drive website purchases

Estimated over 718% ROI on ecommerce ads

Honey Brothers logo

Honey Brothers Ltd are tree care and arborist equipment specialists. They supply climbing equipment, garden machinery and safety goods to trade and consumers around the world.

Location

United Kingdom

Sector

Consumer

Service

Paid social media strategy & management, content creation

We want to advertise on social media

We have a long established relationship with Honey Bros. In the past we have optimised their website and created the branding for TreePunk, their apparel and accessories brand. We worked with them in 2022 with the goal of driving quality traffic to their eCommerce business.
 
With an engaged organic audience on social media, the next logical step was to introduce ads.
 
We worked together to create, execute and manage their paid social campaigns, with a focus on Meta
 

Creating a winning paid social strategy

The platform of choice

With engaged audiences on Facebook and Instagram, this was the most logical habitat.
 
There are endless B2C advertising opportunities with Meta:
  • Their native audience targeting tools have a wealth of demographic data worldwide
  • Meta Pixel tag integration on the Honey Bros website tracks anyone who has engaged with past ads
  • Lookalike data based on newsletter subscribers and website visitors
We worked together on pre-planned monthly campaigns, supporting activities through the year.
 
Our most recent January campaign targeted three different audiences:
  • Lookalike audience based on the existing Honey Brothers newsletter subscribers
  • Potential customers who have visited product or collection pages on the website
  • Potential customers who visited the website in recent weeks
This campaign acted as a funnel; with the largest audience feeding the retargeting campaign.
 
Honey Bros also benefitted from our social team factoring in latest trends and best practices to keep the creative and copy fresh and on-brand.  

January campaign creative
HB-Mockup-07

Keeping ads fresh and relevant

With brand awareness and recognition as a key goal, we assisted in the creative, ensuring visual continuity. Social media allows us to have a little more creative freedom which keeps things fun and engaging to our audiences.
 
Honey Bros also benefitted from our social team factoring in latest trends and best practices to keep the creative and copy fresh and on-brand. 

Black Friday campaign creative
HB-Mockup-Thumbnail

718%

ROI estimated from just one campaign

16.67%

purchases generated in January alone

Undeniable results

In January 2023 alone, we managed a short campaign that delivered serious results. With high quality leads driven to their website, who would go on to convert to high ticket purchases.
 
This social media paid campaign in particular was a great success for Honey Brothers. It generated 16.67% of all website purchases during between 11 - 31 January alone!
 
We have estimated a staggering ROI of over 718% from the Meta campaign, based on the average purchase value at the time.
 
The campaign data will help drive marketing activities for the brand going forward. It has already provided excellent insight into their most engaged audiences and customers. 
 
"Working with UP for DIGITAL on our meta campaigns has been an absolute breeze! Knowing that this crucial aspect of our marketing was in safe hands and taken care of, was a real weight off our shoulders. We saw a significant return on investment!"

– Honey Brothers Marketing Team

 
If you need any support with social media campaigns, get in touch with us below or explore more here.