The digital challenge
When the UP for DIGITAL team were introduced to the project it was clear that there were a number of challenges: SEO was a key factor for the global business and the desire to run multiple local sites for different territories and languages was going to be critical.
There was also a requirement to merge to business websites ( a recent acquisition).
The existing websites were visually out-dated, and more importantly did not represent the single business. Our job was to bring them together, and make the customer’s experience easier, and allow for the business to showcase (and sell) their financial product ranges.
We also needed to give the Medius team a CMS/platform that was easy to use, easy to update the website and add new products/services, and make sure the business continued to rank well on Google.
The multiple work-streams we focused on were:
- A single platform to serve multiple language variations and multiple local versions of the website
- Developing an online tool for lead generation
- Developing a platform to support the sales team with existing customers
- Developing a comprehensive information Hub (podcasts, blogs, vlogs and articles)
The solution
We followed our tried and tested process for designing and building brilliant websites and eCommerce stores.
We used Asana, our project management platform, to keep the client and internal team informed on our progress,
The site was built on Umbraco, allowing for easy multi-lingual capability, product management, and advanced SEO management tools.
We developed:
- A fully responsive, user-focused site
- Created an engaging design, with great use of new vector shapes, videos and animations, directed wholly by the agreed new look & feel developed by the UP brand team
- Delivered a CMS system which is easy to use, update, quickly create new landing pages and manage day to day
- A site that delivered great numbers on Google Lighthouse
