Intro
The Sartorius Bioprocess Division is a leading global supplier of instruments and consumables to the biopharma and biotechnology industries. Recently, through several acquisitions, the company has strengthened its product offering in downstream bioprocessing, securing a highly competitive position. They approached UP for help in developing a thought leadership and lead generation campaign.
The brief
The challenge was to strengthen the global position of the Sartorius downstream bioprocessing chromatography product portfolio. The project included an educational campaign to raise awareness in parallel with a global digital campaign to promote two already developed content assets.
UP’s task was to deliver compelling and creative new educational content around the downstream processing chromatography products to be launched on the Sartorius website. In addition, the project involved creating a lead generation campaign using two existing digital assets: a white paper and eBook discussing process intensification strategies.
A mandatory was to comply with the very comprehensive Sartorius corporate identity and brand guidelines while developing creative and attractive deliverables.
The approach
Using UP’s signature BASE-UP approach, the team, together with the client, defined the brief. Following this, the team moved into the audit phase, which included an immersion workshop with key stakeholders, desk research, interviews with specialists, and training on using brand guidelines and corporate identity. Several brainstorming sessions were held with the client. The outcome was a list of the creative content pieces to be developed, along with a skeleton description and proposed format.
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