Helping Galderma position their facial aesthetics products to physicians

Background

Galderma is a global dermatology company. Partnering with healthcare professionals, it provides innovative medical solutions to patients with skin health needs. The field of facial aesthetics is especially important to Galderma – and it’s growing fast. Once only of interest to a small group of people, it is now spreading to a much larger demographic of both men and women.

The brief

The company asked UP to promote its Restylane Skinboosters™, Restylane™, and Emervel™ brands of facial aesthetics products to physicians. In line with the brand values, we put solid clinical evidence at the front and center of all their messages and claims. The communications challenge was to find a way to reinforce the brands’ clinical credibility with physicians whose reputations are based on the brands they choose.

The solution

UP researched all the scientific publications to extract facts that differentiate Galderma’s brands from their competitors.

In areas where published evidence was absent, we held workshops with clinicians who provided their thoughts about the products. We also developed and executed extensive online surveys that were designed to assess customer and consumer satisfaction with the treatments.

Based on our research, we developed the launch for the award-winning SmartClick™ Syringe for Restylane Skinboosters™ as well as a microsite for the Emervel™ brand. We created master sales aids for Restylane Skinboosters™, Restylane™, Restylane™ Skincare and Emervel™, and were entrusted to develop the strategic playbooks for all business areas. We underpinned all communication for Galderma’s aesthetic treatment division with the phrase: “Look Good, Feel Good”.