Based in the UK, UP member Alex Beeching considers himself something of a Renaissance man: artist, writer and general lover all things creative. He is the author of 'Draw Yourself Happy' published by Octopus Publishing, and works within UP as a copywriter, illustrator and all-round ideas man. He has created unique custom illustrations for clients such as Zizzi, Beefeater Gin, the University of London, World's Best Bars, Bridgeman Images, Cheltenham Festivals, The Times to name but a few.
