Content Marketing - David's new weapon against Goliath

Background

With Svenska Digital as your partner, you get continuous access to innovation and advice on how technology contributes to your digitalization. The company was founded in 1995 and operates throughout the Nordic region. 

The brief

The competitors of Svenska Digital are primarily a number of major players with significantly larger market budgets. Svenska Digital’s main competitors possess characteristics such as market-leading expertise and flexibility when it comes to network solutions.

Unlike its competitors, Svenska Digital is undoubtedly more fast moving regarding consumer goods. Therefore, they were in need of a clearer graphic profile and a digital platform for generating leads and new customers through Content Marketing and Inbound.

The solution

After an initial workshop and subsequent research, UP developed a proposal for a new profile, image manner, website and content strategy. A first version of the website, with the most essential pages, was launched in less than a month. In direct connection, a social media campaign was also set in motion to test the effect on the new material.