We bring Gothenburg to the world – and you to your customers

Gothenburg is built on trade. Whether it’s as Scandinavia’s biggest port, the home of many of Sweden’s biggest international brands, or a hub for high-value engineering, IT, biotech and healthcare products and services. It’s a city and region that has always looked outwards, to the sea and all the opportunities beyond the horizon.

Gothenburg is also our home where we live and work. Side by side with our clients, many of whom have also made their lives here.

Our goal is simple: we want to bring Gothenburg to the world and bring you closer to your customers. Because, just as this town is built on trade, so are we.

UP Gothenburg

LOCAL BUT INTERNATIONAL. Just like our clients and their teams
LONG TRACK RECORD working for global clients and their success
DEEP B2B EXPERIENCE — and B2C whenever needed. But UP is the biggest B2B agency in Sweden for a reason
NATIVE ENGLISH. If you’re looking for international success, never settle for less
HIGH-QUALITY CREATIVITY. Same story
DIGITAL FIRST. Reaching out and making contact with the world often starts with the right online presence and activities
BOTTOM LINE LAST. Whatever you need, you should always get full value for money — on target, on time and on budget

What we do

1. Brand, marcom and digital strategy
2. Branding and communication activities
3. Web and social media projects
4. Inbound and content marketing
5. Websites and e-commerce
6. Films and photography
7. Production and delivery

All this and much more, thanks to the global UP community. Working with us, you have access to our colleagues around the world who cover almost all industries and markets, as well as giving you expert competence over the full range of marketing tools and skills.

What we don't do

1. Tell you what you need
2. Sell you what you don’t need
3. Bill you for people and hours that add no value

That’s just not how we work or how we want to work. And it’s why we’re not fans of the business model that puts the agency’s needs first. The UP Gothenburg team has a clear and simple approach to projects and working together with clients: it’s all about doing the right things at the right time. We can certainly discuss what is right together, but it’s always your project on your terms. For example, if you just need the resource of a copywriter, a designer or an SEO expert, then that’s what you get and what you pay for.

Size doesn't matter with ScaleUP

We work with some of the biggest brands in the world, but also smaller companies looking to get to the next level with the right branding and marketing.

ScaleUP is our offer for startups and smaller companies looking to grow:

Make the most of our key services packaged as clear and costed deliverables
Get your sales and marketing efforts up and running - and delivering results - quickly and affordably
Always stay in full control of your budget and ROI needs

ScaleUP packages

Developing a new identity for a market leader

MEDICAL DEVICE | BRANDING & COMMUNICATIONS | SWEDEN

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Meet the team

We’re local and international in our experience too.

We've worked with the biggest names in Gothenburg and Sweden. Such as Volvo Cars, Volvo Trucks, Volvo Construction Equipment, SKF, SCA, Stora Enso, Essity, Mölnlycke Health Care, Wellspect Dentsply, Getinge Librixer, Stena Line, H&M, Thule, Electrolux, MM Sports, Icebug and Renova.

As well as some of the biggest brands in the rest of the world. Like Coca-Cola, Burger King, Nokia, Caterpillar, Toyota Material Handling, Microsoft, Apple, Electronic Arts, Adidas, Lidl, Vivendi, Twentieth Century Fox, Disney and Activision.